Introduction: Ambush Marketing is a form of marketing in which the company takes advantage of the advertising provided by a major event to raise awareness of its product without contributing to or committing itself financially to sponsoring the event. Ambush Marketing is also referred to as parasite marketing as competing Read more…
Introduction: ‘Counterfeit news’ has become a worldwide worry since the ascent of upsetting occurrences that have tested the clients’ trust in the news, particularly through online life. Absence of strategy usage or laws that could either control counterfeit news or consider the culprit responsible for their activity has just made Read more…
INTRODUCTION Public Interest Litigation (PIL) from its name itself suggests the litigation filed for the public interest. Public interest means the welfare or well being of the general public. In simple words, we can call it social interest or social welfare. Public Interest Litigation is a modern phenomenon in Indian Read more…