Introduction: Ambush Marketing is a form of marketing in which the company takes advantage of the advertising provided by a major event to raise awareness of its product without contributing to or committing itself financially to sponsoring the event. Ambush Marketing is also referred to as parasite marketing as competing Read more…
Introduction: Ambush marketing is a concept where a brand advertises and capitalize through an event, generally a sports event, by associating with the event while refraining from not being the event’s official sponsor. It refers to the company’s attempt to capitalize on the popularity of a well-known property or event Read more…
FACTS OF THE CASE 12th January 1980 (First Agreement) – National Agricultural Cooperative Marketing Federation of India (NAFED). They enter into a contract with Alimenta S.A, as into Supply of 5,000 metric tonnes of Indian HPS groundnut.It is a commodity to Alimenta. Contract Period was for the year 1979-1980 Terms Read more…